I was the creative director for a 45-minute display of 3D projection-mapped content for John Deere’s annual product launch event. This massive event required coordination on a massive scale. The 200-foot stage— my own custom design— was not only immense but also kinetic. The stage transforms halfway through the show, providing enough space for John Deere’s tractors to drive across the stage. I worked with editors, animators, 3D artists and writers and arranged a time lapse shoot of John Deere’s main tractor. I also created the pixel map templates for animators and designers to author content on the stage.
Roles: Creative Director, Technical Director, 3D Artist
Studio: Leviathan
Full credits below
CREDITS
Client: John Deere
Agency: See Our Solutions, Inc.
Executive Producer: Curt Reed
Media Producer: Jamie Henley
LEVIATHAN
CD: Bradon Webb
Producer: Ellen Schopler
Editor: Mike LaHood
Co-Editor: Billy Sheahan
2D Design: Gareth Fewel, Ely Beyer, Katrina Nelken, Hung Le, Anthony Malagutti, Josh Van Praag, Kyle Shoup, Steven Greenwalt, Chris Beers and Carter Blackwood
3D Design and Animation: Anthony Malagutti
3D Lighting, Texture, and Composite: Anthony Malagutti, and Siddhant Satuskar
Stage Design: Bradon Webb and Anthony Malagutti
Technical Director: Bradon Webb
Executive Creative Director: Jason White
Executive Producer: Chad Hutson
Chief Scientist: Matt Daly
Music, Sound Design & Mix: Joel Corelitz / Waveplant Studios